PPC Genius

Industry news and advice from the experts at Quality Score

By Shira Leffel
How The US Presidential Elections Hurt Digital Advertisers

Understand how the 2016 presidential elections will adversely affect your business and learn useful tips to refine your media strategy.

By Shira Leffel
Boost Engagement/Sales with Facebook Messenger Ads

Learn how new Facebook Messenger features and chatbots can help you increase engagement/sales in a uniquely personal and consumer-driven way.

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By Shira Leffel
[ALERT] New Facebook Policy Could Put Your Accounts at Risk

We recently attended an exclusive meeting with Facebook’s global policy team, where we were forewarned about an imminent crackdown on...

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By Shira Leffel
Quality Score in Review and Projected Goals for 2017 

It has been an exciting and successful year for Quality Score. Here are some of our major accomplishments and our projected goals for 2017.

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By Shira Leffel
Why Christmas Isn’t So Merry for Digital Marketers

From now until the end of Christmas ad auctions will be exceedingly competitive—here’s how to get through the year unscathed.

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By Shira Leffel
How to Leverage the Olympics to Advance Your Digital Marketing Efforts (Without Pissing off the IOC)

This article will inspire thought on ways to leverage mobile, social, and video to tap into the Olympic-frenzy and reach consumers online.

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By Shira Leffel and Leah Hadar
7 Tips to Writing Compelling Ad Headlines That Convert

Since webpages are flooded with content, headlines are the most important lines of ad copy. Learn how to create click-worthy ad headlines.

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By Shira Leffel and Roni Ganor
Solving the Most Common Challenges to A/B Testing Ad Copy on the GDN

A/B testing (also referred to as multivariate or split testing) is a technique used to gain insight into user behavior in order to increase...

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By Shira Leffel and Alex Shleizer
From Zero to $1 Million in 35 Days on the GDN—During Most Competitive Time of Year

This client approached us with a new sales funnel for a weight-loss supplement in December. We had 3 weeks to scale as high and fast as possible on the GDN.

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By Shira Leffel
5 Reasons Why You Should Work with Quality Score

As our company continues to grow, we thought to share 5 sound reasons why you should come work with us!

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By Shira Leffel
[WATCH] The Next Stage of Quality Score

Discover how a small digital marketing agency became one of the best and fastest growing PPC agencies in EMEA. Ready to jump onboard?

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By Shira Leffel
9 Tips to Boost Traffic to Your Conference Booth

If you need help with planning a successful summit, convention, trade show, conference, or event sponsorship—this article is for you!

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By Shira Leffel
How We Increased Beyond Diet’s User Acquisition by More Than 60%—Two Years in a Row

Quality Score increased Beyond Diet’s user acquisition more than 60% during their most competitive season—two years in a row.

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By Shira Leffel
Best Practices Guide To Google And Facebook Compliance

You are always at risk of having an ad disapproved, an account disabled, and a domain banned on account of issues pertaining to compliance.

By Alex Shleizer and Shira Leffel
Google Set to Toss Out “Converted Clicks” – Problems and Solutions

We delve into the biggest problems surrounding Google's decision to phase out "Converted Clicks." We also provide useful solutions.

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By Dovi Lipton
Facebook Will Phase Out Conversion Pixels: Here’s What You Need To Know

Facebook is replacing the Conversion Pixel with a new Facebook Pixel. What does this mean for advertisers on Facebook? Read on!

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By Roni Ganor and Natalie Azoulay
Where Did Google Side Ads Go?

As of February 2016 Google will get rid of all search side ads. Ads will now only be shown on the top right hand side or bottom.

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By Shira Leffel
[Part 1] What is Compliance & Why Do Platforms Forge Promotion Policies?

You are always at risk of having an ad disapproved, an account disabled, and a domain banned on account of issues pertaining to compliance.

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By Roni Ganor and Shira Leffel
Bing’s Callout Extensions Just Became Available—And We’re Thrilled

Callout ad extensions have just now become available on Bing! Why are we so excited? Well, keep on reading!

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By Shira Leffel
The Tale Of Becoming A Top Pinterest Spender (Within 1 Week)

Quality Score scaled Beyond Diet’s social media campaigns – making them one of Pinterest’s top spenders within one week.

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By Shira Leffel
Discover How We Broke Through New Market By Increasing Client’s Mobile App Installs

Quality Score significantly increased a client’s mobile app installs while maintaining low CPI.

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By Nadav Weinberg and Shira Leffel
How We Ramped Up Beyond Diet’s Customer Acquisition By 63%

Quality Score’s holistic approach increased Beyond Diet’s user acquisition by 63% during their most competitive season.

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By Shira Leffel
7 Penny-Pinching Steps To Sponsoring A Conference

The ultimate guide to cut expensive corners and still have a successful, ROI positive, conference sponsorship.

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