Danette May is one of the most popular US health and fitness figures, providing her immense community of women with exercise, diet and ‘body love’ programs.
The fitness industry is a highly saturated market in which competitors imitate and plagurize ad copy, making it difficult to stand out from other brands and figures.
The Strategy and Goals:
Make value proposition stand out, scale Danette May’s Facebook campaigns and maintain target CPA. We planned to achieve this through innovative campaigns on Facebook’s new ‘Live Post’ feature, leveraging Danette May’s exceptional charisma and genuine live presence.
We launched the first Live Post campaign for Danette May’s funnels, with refined content relevancy and links to the product LP. Post elements are rigorously monitored to provide Danette May immediate feedback for optimization..
The Live Posts connect, build trust and establish viewer loyalty through authenticity unachievable via alternative ad formats. Successful Live post ads are implemented across all funnels. As a result, Danette May becomes a top fitness celebrity, with millions of loyal followers.
Scaled from 5 figures to 7 figures \ monthly spend