Beyond Diet is the world’s leading comprehensive health and glutenfree weight loss community. Since 2008, Beyond Diet has helped over 700,000 men and women from more than 100 countries live healthier and happier lives.
Since the average Pinterest user is Beyond Diet’s core demographic, we seized the opportunity to become one of Pinterest’s first advertising Beta partners. We worked closely with Pinterest and Beyond Diet to test the new platform with a new user acquisition campaign.
We strongly believe that success within the competitive and dynamic industry of PPC, requires staying uptodate and being the first to test new PPC platforms for our clients. After strategic planning and testing, we are able to gather important data and apply it to all of our clients where relevant. As with most initial Beta advertising platforms, Pinterest required close monitoring and constant testing. We focused diligently on comments by users to tailor messages and optimize campaigns. We successfully combated a high frequency of ads with new creatives from our design team daily.
By the end of the first week, our team had mastered Pinterest’s manual bidding and targeting options – scaling Beyond Diet to one of the largest spenders on Pinterest.