BEYONDdiet – Pinterest

Quality Score scaled Beyond Diet’s campaigns – making them one of Pinterest’s top spenders within one week

Background

Beyond Diet is the world’s leading comprehensive health and gluten­free weight loss community. Since 2008, Beyond Diet has helped over 700,000 men and women from more than 100 countries live healthier and happier lives.

Opportunity

Since the average Pinterest user is Beyond Diet’s core demographic, we seized the opportunity to become one of Pinterest’s first advertising Beta partners. We worked closely with Pinterest and Beyond Diet to test the new platform with a new user acquisition campaign.

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Strategy

We strongly believe that success within the competitive and dynamic industry of PPC, requires staying up­to­date and being the first to test new PPC platforms for our clients. After strategic planning and testing, we are able to gather important data and apply it to all of our clients where relevant. As with most initial Beta advertising platforms, Pinterest required close monitoring and constant testing. We focused diligently on comments by users to tailor messages and optimize campaigns. We successfully combated a high frequency of ads with new creatives from our design team daily.
By the end of the first week, our team had mastered Pinterest’s manual bidding and targeting options – scaling Beyond Diet to one of the largest spenders on Pinterest.

“Quality Score is constantly seeking out new opportunities for us. Quality Score is well known for their excellent and advantageous relationships with PPC platforms such as Facebook and Google. So, it came as no surprise when they approached me about starting a campaign on Pinterest as a Beta partner. They were able to learn and adapt to the new platform, and surpassed our expectations.”

Jeff Siegel – CEO Beyond Diet

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