PPC Genius

Industry news and advice from the experts at Quality Score

About Shira Leffel

Shira Leffel is the Head of Content and Copy at Quality Score, a boutique performance-based digital marketing agency that specializes in PPC advertising. She is also the lead author and editor for PPC Genius. Shira received her BA from the University of British Columbia and her MA from Tel Aviv University. When she’s not writing about PPC, she enjoys researching the migration decision-making process of refugees, training for international marathons, going on expeditions with her dog Madonna (the cutest mongrel in Tel Aviv), and taking photographs.

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