Roni Ganor is a PPC Campaign Manager at Quality Score, a boutique performance-based digital marketing agency that specializes in PPC advertising. She received her BA in Economics and Computer Science from Ben Gurion University. She specializes in Google Search and Display, Bing, YouTube, Pinterest, and Facebook. She has managed PPC campaigns that started from zero and grew to millions of dollars in monthly advertising budgets. Outside of the office she enjoys concerts, kickboxing, and cooking.Follow Roni on Twitter
A/B testing (also referred to as multivariate or split testing) is a technique used to gain insight into user behavior in order to increase...
Callout ad extensions have just now become available on Bing! Why are we so excited? Well, keep on reading!
As of February 2016 Google will get rid of all search side ads. Ads will now only be shown on the top right hand side or bottom.