Alex Shleizer is the Head of Search and Display at Quality Score, a boutique performance-based digital marketing agency that specializes in PPC advertising. Alex received a Bachelors of Science in Industrial Engineering from Tel Aviv University and he formerly worked for Google as an Industry Analyst.
This client approached us with a new sales funnel for a weight-loss supplement in December. We had 3 weeks to scale as high and fast as possible on the GDN.
We delve into the biggest problems surrounding Google's decision to phase out "Converted Clicks." We also provide useful solutions.